I had a lot of thoughts about this week�s assignments, and decided to go with what I know really well right now: Running. I took a look at my Runners World magazine, which I feel is geared towards women runners, and found a lot of topics I could explore. But I focused only on one. Looking at the ads throughout this magazine made me realize they make exercise and running look easy, effortless and graceful. After having a bad running week myself, I was kind of upset they portrayed running in this manner. For anyone who has trained for a marathon, or tried to, we know this is not an easy task. The magazine itself was filled with ads that consisted of exercising, running, energy bars, and upcoming marathon dates.
I was surprised to see that most of the ads in Runners World consisted of men. I was also taken back that when they portrayed men they showed all of their muscles making them look fabulous, but when woman were used in the ads, they only showed their faces and if their bodies were used their muscles were not defined.
One ad that stuck out to me was for a drink called Myoplex. It showed a much defined, toned, young man running with a stamped of beautiful horses. The man was labeled as �the workhorse� and the caption read, �Charge through the stampede.� He looked as if he was putting no effort forth and that running is easy. Yeah right, like drinking Myolplex is going to put you into the same category as a horse.
The ad that I made shows what running really entails. Enjoy.
http://www.jumpcut.com/create/edit?movie_id=11384BC0DB3D11DB95EC000423CF4092
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